Program Overview: 

A media subject matter expert panel including security subject matter experts and a professional news anchor. At the beginning of the panel discussion, the moderator will introduce each panelist and will then ask tailored questions based on the panelist’s respective expertise. The moderator will then invite the panelists to provide their particular expertise and perspectives for each follow up topic. All panelists will also have an opportunity to provide their perspectives on every security topic. The panelists will also have a fifteen minute opportunity to respond to follow-up questions from the attendees.

Learning Objectives

After attending this session, the attendees will know:

• The definition of a subject matter expert. The roles, responsibilities, skills, and traits of a subject matter expert. A media subject matter expert should possess strong communications skills, including speaking clearly and articulately. Being a subject matter expert is no small feat. It requires dedication, continuous learning, and a willingness to share your knowledge with others.
   
• Learning how to get started as a media subject matter expert and what to learn to develop skills for a live on-air interview. What to say, what not to say, and how to prepare for each and every interview, including planning, preparation, research, and verifying sources.
   
• What to know about working with a professional news anchor and knowing when to talk and when to listen. Listening to a question and thinking through an answer before speaking. Staying apolitical and not offering an opinion about political and social issues by remembering your specific subject matter expertise.
   
• Understanding the expectations of a news program and the desired results of an interview with an expert. How their audience will benefit from the provided information. Also, how to control the topics of the interview by providing relevant questions and answers prior to the live television appearance.
        
• Discover how to critique a live television appearance post-interview, such as analysis of the answers to questions not provided prior to the interview. Every interview includes spontaneous questions and requires adeptness at commenting on a topic that is not part of the script.